Logic and evidence
Vocabulary that makes reasoning, evidence, comparison and justification persuasive.
Areas within Logic and evidence
Credibility and trust
Language that establishes authority, reliability, expertise and trustworthiness.
14 wordsEmotional appeal
Words and techniques that evoke concern, hope, empathy, pride, fear or enthusiasm.
3 wordsLogic and evidence
Vocabulary that makes reasoning, evidence, comparison and justification persuasive.
17 wordsFraming and positioning
Language that shapes how an issue, choice or proposal is understood.
13 wordsUrgency and calls to action
Vocabulary that encourages commitment, urgency, action and follow-through.
11 wordsReassurance and confidence
Language that reduces uncertainty, builds confidence and addresses objections.
9 wordsRhetorical techniques
Rhetorical devices and patterns used to make messages memorable or convincing.
0 wordsNegotiation and influence
Persuasive vocabulary for proposals, concessions, consensus and stakeholder influence.
3 words17 featured terms
The database can contain more terms than shown here; this page prioritises the strongest mappings.
Being of advantage; conferring advantage; gainful; profitable; useful; beneficial; as, an advantageous position; trade is advantageous to a nati…
BeneficialadjectiveConferring benefits; useful; profitable; helpful; advantageous; serviceable; contributing to a valuable end; -- followed by to.
BenefitnounAn act of kindness; a favor conferred.
ClearlyadverbIn a clear manner.
CompareverbTo examine the character or qualities of, as of two or more persons or things, for the purpose of discovering their resemblances or differences;…
DemonstrateverbTo point out; to show; to exhibit; to make evident.
EstablishadjectiveTo make stable or firm; to fix immovably or firmly; to set (a thing) in a place and make it stable there; to settle; to confirm.
JustifyadjectiveTo prove or show to be just; to vindicate; to maintain or defend as conformable to law, right, justice, propriety, or duty.
ProofnounAny effort, process, or operation designed to establish or discover a fact or truth; an act of testing; a test; a trial.
RecommendverbTo commend to the favorable notice of another; to commit to another's care, confidence, or acceptance, with favoring representations; to put in…
ReducenounTo bring or lead back to any former place or condition.
SignificantadjectiveFitted or designed to signify or make known somethingl having a meaning; standing as a sign or token; expressive or suggestive; as, a significan…
SubstantialadjectiveBelonging to substance; actually existing; real; as, substantial life.
SubstantiateverbTo make to exist; to make real.
ValuableadjectiveHaving value or worth; possessing qualities which are useful and esteemed; precious; costly; as, a valuable horse; valuable land; a valuable car…
ValuenounThe property or aggregate properties of a thing by which it is rendered useful or desirable, or the degree of such property or sum of properties…
worthwhileadjectiveWorth the time or effort spent.
