Specialist dictionary

Credibility and trust

Language that establishes authority, reliability, expertise and trustworthiness.

Areas within Credibility and trust

Credibility and trust

Language that establishes authority, reliability, expertise and trustworthiness.

14 words

Emotional appeal

Words and techniques that evoke concern, hope, empathy, pride, fear or enthusiasm.

3 words

Logic and evidence

Vocabulary that makes reasoning, evidence, comparison and justification persuasive.

17 words

Framing and positioning

Language that shapes how an issue, choice or proposal is understood.

13 words

Urgency and calls to action

Vocabulary that encourages commitment, urgency, action and follow-through.

11 words

Reassurance and confidence

Language that reduces uncertainty, builds confidence and addresses objections.

9 words

Rhetorical techniques

Rhetorical devices and patterns used to make messages memorable or convincing.

0 words

Negotiation and influence

Persuasive vocabulary for proposals, concessions, consensus and stakeholder influence.

3 words

Core vocabulary

14 featured terms

The database can contain more terms than shown here; this page prioritises the strongest mappings.

Authenticnoun

Having a genuine original or authority, in opposition to that which is false, fictitious, counterfeit, or apocryphal; being what it purports to…

Authoritynoun

Legal or rightful power; a right to command or to act; power exercised buy a person in virtue of his office or trust; dominion; jurisdiction; au…

Compellingp. pr. & vb. n

of Compel

Credibilitynoun

The quality of being credible; credibleness; as, the credibility of facts; the credibility of witnesses.

Credibleadjective

Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy.

Endorseverb

Same as Indorse.

Fairsuperl.

Free from spots, specks, dirt, or imperfection; unblemished; clean; pure.

Guaranteenoun

In law and common usage: A promise to answer for the payment of some debt, or the performance of some duty, in case of the failure of another pe…

Inclusiveadjective

Inclosing; encircling; surrounding.

Provenp. p. / a.

Proved.

Reliableadjective

Suitable or fit to be relied on; worthy of dependance or reliance; trustworthy.

Responsibleadjective

Liable to respond; likely to be called upon to answer; accountable; answerable; amenable; as, a guardian is responsible to the court for his con…

Transparentadjective

Having the property of transmitting rays of light, so that bodies can be distinctly seen through; pervious to light; diaphanous; pellucid; as, t…

Trustedimp. & p. p.

of Trust