Specialist dictionary

Framing and positioning

Language that shapes how an issue, choice or proposal is understood.

Areas within Framing and positioning

Credibility and trust

Language that establishes authority, reliability, expertise and trustworthiness.

14 words

Emotional appeal

Words and techniques that evoke concern, hope, empathy, pride, fear or enthusiasm.

3 words

Logic and evidence

Vocabulary that makes reasoning, evidence, comparison and justification persuasive.

17 words

Framing and positioning

Language that shapes how an issue, choice or proposal is understood.

13 words

Urgency and calls to action

Vocabulary that encourages commitment, urgency, action and follow-through.

11 words

Reassurance and confidence

Language that reduces uncertainty, builds confidence and addresses objections.

9 words

Rhetorical techniques

Rhetorical devices and patterns used to make messages memorable or convincing.

0 words

Negotiation and influence

Persuasive vocabulary for proposals, concessions, consensus and stakeholder influence.

3 words

Core vocabulary

13 featured terms

The database can contain more terms than shown here; this page prioritises the strongest mappings.

Consequentialadjective

Following as a consequence, result, or logical inference; consequent.

Emphasiseverb

To make a point stand out as especially important.

Focusedimp. & p. p.

of Focus

Frameverb

To construct by fitting and uniting the several parts of the skeleton of any structure; specifically, in woodwork, to put together by cutting pa…

Highlightnoun

the most interesting or memorable part; "the highlight of the tour was our visit to the Vatican"

Opportunitynoun

Fit or convenient time; a time or place favorable for executing a purpose; a suitable combination of conditions; suitable occasion; chance.

Positionnoun

The state of being posited, or placed; the manner in which anything is placed; attitude; condition; as, a firm, an inclined, or an upright posit…

Protectverb

To cover or shield from danger or injury; to defend; to guard; to preserve in safety; as, a father protects his children.

Reinforceverb

See Reenforce, v. t.

Strengthenverb

To make strong or stronger; to add strength to; as, to strengthen a limb, a bridge, an army; to strengthen an obligation; to strengthen authorit…

Timelysuperl.

Being or occurring in good time; sufficiently early; seasonable.

Transformativeadjective

Having power, or a tendency, to transform.

Unlockverb

To unfasten, as what is locked; as, to unlock a door or a chest.