Persuasive language
Language used to influence, reassure, motivate and build credibility.
Areas within Persuasive language
Credibility and trust
Language that establishes authority, reliability, expertise and trustworthiness.
14 wordsEmotional appeal
Words and techniques that evoke concern, hope, empathy, pride, fear or enthusiasm.
3 wordsLogic and evidence
Vocabulary that makes reasoning, evidence, comparison and justification persuasive.
17 wordsFraming and positioning
Language that shapes how an issue, choice or proposal is understood.
13 wordsUrgency and calls to action
Vocabulary that encourages commitment, urgency, action and follow-through.
11 wordsReassurance and confidence
Language that reduces uncertainty, builds confidence and addresses objections.
9 wordsRhetorical techniques
Rhetorical devices and patterns used to make messages memorable or convincing.
0 wordsNegotiation and influence
Persuasive vocabulary for proposals, concessions, consensus and stakeholder influence.
3 words70 featured terms
The database can contain more terms than shown here; this page prioritises the strongest mappings.
To cause to move faster; to quicken the motion of; to add to the speed of; -- opposed to retard.
AchievableadjectiveCapable of being achieved.
AdvantageousadjectiveBeing of advantage; conferring advantage; gainful; profitable; useful; beneficial; as, an advantageous position; trade is advantageous to a nati…
AdvocatenounOne who pleads the cause of another. Specifically: One who pleads the cause of another before a tribunal or judicial court; a counselor.
AuthenticnounHaving a genuine original or authority, in opposition to that which is false, fictitious, counterfeit, or apocryphal; being what it purports to…
AuthoritynounLegal or rightful power; a right to command or to act; power exercised buy a person in virtue of his office or trust; dominion; jurisdiction; au…
AvoidadjectiveTo empty.
BeneficialadjectiveConferring benefits; useful; profitable; helpful; advantageous; serviceable; contributing to a valuable end; -- followed by to.
BenefitnounAn act of kindness; a favor conferred.
Clearsuperl.Free from opaqueness; transparent; bright; light; luminous; unclouded.
ClearlyadverbIn a clear manner.
CommitmentnounThe act of committing, or putting in charge, keeping, or trust; consignment; esp., the act of committing to prison.
CompareverbTo examine the character or qualities of, as of two or more persons or things, for the purpose of discovering their resemblances or differences;…
Compellingp. pr. & vb. nof Compel
ConfidencenounThe act of confiding, trusting, or putting faith in; trust; reliance; belief; -- formerly followed by of, now commonly by in.
ConsensusnounAgreement; accord; consent.
ConsequentialadjectiveFollowing as a consequence, result, or logical inference; consequent.
CredibilitynounThe quality of being credible; credibleness; as, the credibility of facts; the credibility of witnesses.
CredibleadjectiveCapable of being credited or believed; worthy of belief; entitled to confidence; trustworthy.
DecisiveadjectiveHaving the power or quality of deciding a question or controversy; putting an end to contest or controversy; final; conclusive.
DemonstrateverbTo point out; to show; to exhibit; to make evident.
EmphasiseverbTo make a point stand out as especially important.
EncourageverbTo give courage to; to inspire with courage, spirit, or hope; to raise, or to increase, the confidence of; to animate; enhearten; to incite; to…
EndorseverbSame as Indorse.
EssentialadjectiveBelonging to the essence, or that which makes an object, or class of objects, what it is.
EstablishadjectiveTo make stable or firm; to fix immovably or firmly; to set (a thing) in a place and make it stable there; to settle; to confirm.
Fairsuperl.Free from spots, specks, dirt, or imperfection; unblemished; clean; pure.
Focusedimp. & p. p.of Focus
FrameverbTo construct by fitting and uniting the several parts of the skeleton of any structure; specifically, in woodwork, to put together by cutting pa…
GuaranteenounIn law and common usage: A promise to answer for the payment of some debt, or the performance of some duty, in case of the failure of another pe…
Highlightnounthe most interesting or memorable part; "the highlight of the tour was our visit to the Vatican"
ImagineverbTo form in the mind a notion or idea of; to form a mental image of; to conceive; to produce by the imagination.
InclusiveadjectiveInclosing; encircling; surrounding.
InspireverbTo breathe into; to fill with the breath; to animate.
InviteverbTo ask; to request; to bid; to summon; to ask to do some act, or go to some place; esp., to ask to an entertainment or visit; to request the com…
JustifyadjectiveTo prove or show to be just; to vindicate; to maintain or defend as conformable to law, right, justice, propriety, or duty.
MomentumnounThe quantity of motion in a moving body, being always proportioned to the quantity of matter multiplied into the velocity; impetus.
OpportunitynounFit or convenient time; a time or place favorable for executing a purpose; a suitable combination of conditions; suitable occasion; chance.
PersuadeverbTo influence or gain over by argument, advice, entreaty, expostulation, etc.; to draw or incline to a determination by presenting sufficient mot…
PicturenounThe art of painting; representation by painting.
PositionnounThe state of being posited, or placed; the manner in which anything is placed; attitude; condition; as, a firm, an inclined, or an upright posit…
PracticaladjectiveOf or pertaining to practice or action.
PreventverbTo go before; to precede; hence, to go before as a guide; to direct.
ProofnounAny effort, process, or operation designed to establish or discover a fact or truth; an act of testing; a test; a trial.
ProtectverbTo cover or shield from danger or injury; to defend; to guard; to preserve in safety; as, a father protects his children.
Provenp. p. / a.Proved.
RealisticadjectiveOf or pertaining to the realists; in the manner of the realists; characterized by realism rather than by imagination.
ReassureverbTo assure anew; to restore confidence to; to free from fear or terror.
RecommendverbTo commend to the favorable notice of another; to commit to another's care, confidence, or acceptance, with favoring representations; to put in…
ReducenounTo bring or lead back to any former place or condition.
ReinforceverbSee Reenforce, v. t.
ReliableadjectiveSuitable or fit to be relied on; worthy of dependance or reliance; trustworthy.
ResilientadjectiveLeaping back; rebounding; recoiling.
ResponsibleadjectiveLiable to respond; likely to be called upon to answer; accountable; answerable; amenable; as, a guardian is responsible to the court for his con…
SecureadjectiveFree from fear, care, or anxiety; easy in mind; not feeling suspicion or distrust; confident.
SignificantadjectiveFitted or designed to signify or make known somethingl having a meaning; standing as a sign or token; expressive or suggestive; as, a significan…
StrengthenverbTo make strong or stronger; to add strength to; as, to strengthen a limb, a bridge, an army; to strengthen an obligation; to strengthen authorit…
SubstantialadjectiveBelonging to substance; actually existing; real; as, substantial life.
SubstantiateverbTo make to exist; to make real.
Tailoredimp. & p. p.of Tailor
Timelysuperl.Being or occurring in good time; sufficiently early; seasonable.
TransformativeadjectiveHaving power, or a tendency, to transform.
TransparentadjectiveHaving the property of transmitting rays of light, so that bodies can be distinctly seen through; pervious to light; diaphanous; pellucid; as, t…
Trustedimp. & p. p.of Trust
UnlockverbTo unfasten, as what is locked; as, to unlock a door or a chest.
UrgentadjectiveUrging; pressing; besetting; plying, with importunity; calling for immediate attention; instantly important.
ValuableadjectiveHaving value or worth; possessing qualities which are useful and esteemed; precious; costly; as, a valuable horse; valuable land; a valuable car…
ValuenounThe property or aggregate properties of a thing by which it is rendered useful or desirable, or the degree of such property or sum of properties…
VitaladjectiveBelonging or relating to life, either animal or vegetable; as, vital energies; vital functions; vital actions.
worthwhileadjectiveWorth the time or effort spent.
