Specialist dictionary

Marketing

Customers, brands, communication, demand and market strategy.

Areas within Marketing

Finance

Money, investment, funding, valuation and financial decisions.

0 words

Accounting

Financial records, reporting, controls and assurance.

89 words

Marketing

Customers, brands, communication, demand and market strategy.

55 words

Management

Planning, organising, leading and controlling work.

45 words

Business strategy

Choices, capabilities, markets and long-term direction.

18 words

Human resources

People, work, organisations, employment and workforce practice.

4 words

Project management

Scope, delivery, milestones, risks and project governance.

3 words

Banking

Specialist vocabulary classified under Business and finance.

29 words

Business analysis

Specialist vocabulary classified under Business and finance.

1 words

Corporate finance

Specialist vocabulary classified under Business and finance.

40 words

Economics business

Specialist vocabulary classified under Business and finance.

50 words

Entrepreneurship

Specialist vocabulary classified under Business and finance.

23 words

Financial markets

Specialist vocabulary classified under Business and finance.

42 words

Insurance

Specialist vocabulary classified under Business and finance.

30 words

Investment

Specialist vocabulary classified under Business and finance.

38 words

Operations management

Specialist vocabulary classified under Business and finance.

9 words

Organisational behaviour

Specialist vocabulary classified under Business and finance.

254 words

Supply chain

Specialist vocabulary classified under Business and finance.

31 words

Taxation

Specialist vocabulary classified under Business and finance.

21 words
Core vocabulary

56 featured terms

The database can contain more terms than shown here; this page prioritises the strongest mappings.

Market researchnoun

research that gathers and analyzes information about the moving of good or services from producer to consumer

Marketing researchnoun

research that gathers and analyzes information about the moving of good or services from producer to consumer

PRnoun

a promotion intended to create goodwill for a person or institution

Public relationsnoun

a promotion intended to create goodwill for a person or institution

Marketverb

engage in the commercial promotion, sale, or distribution of; "The company is marketing its new line of beauty products"

Marketingnoun

the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of ma…

Merchandisenoun

items for sale to the individual consumer; "good business depends on having good merchandise"; "that store offers a variety of products"

Productnoun

items for sale to the individual consumer; "good business depends on having good merchandise"; "that store offers a variety of products"

Warenoun

items for sale to the individual consumer; "good business depends on having good merchandise"; "that store offers a variety of products"

Consumer researchnoun

marketing research that yields information about the motives and needs of different classes of consumers

Market analysisnoun

marketing research that yields information about the marketplace

Product researchnoun

marketing research that yields information about desired characteristics of the product or service

Adnoun

a public promotion of some product or service

Advertnoun

a public promotion of some product or service

Advertisementnoun

a public promotion of some product or service

Advertisingnoun

a public promotion of some product or service

Advertizementnoun

a public promotion of some product or service

Advertizingnoun

a public promotion of some product or service

Brandverb

mark with a brand or trademark; "when this product is not branded it sells for a lower price"

Leadnoun

the angle between the direction a gun is aimed and the position of a moving target (correcting for the flight time of the missile)

Cargonoun

goods carried by a large vehicle

Channelnoun

a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or…

Consignmentnoun

goods carried by a large vehicle

Contrabandnoun

goods whose importation or exportation or possession is prohibited by law

Featurenoun

an article of merchandise that is displayed or advertised more than other articles

Freightnoun

goods carried by a large vehicle

Genericnoun

any product that can be sold without a brand name

Inventorynoun

the merchandise that a shop has on hand; "they carried a vast inventory of hardware"; "they stopped selling in exact sizes in order to reduce in…

Ironmongerynoun

the merchandise that is sold in an ironmonger's shop

Irregularnoun

merchandise that has imperfections; usually sold at a reduced price without the brand name

Ladingnoun

goods carried by a large vehicle

Linenoun

a particular kind of product or merchandise; "a nice line of shoes"

Loadnoun

goods carried by a large vehicle

Loadingnoun

goods carried by a large vehicle

Merchandisenoun

branded products meant to promote another product, especially films and pop groups

Merchandisingnoun

branded products meant to promote another product, especially films and pop groups

Numbernoun

an item of clothing; "she preferred the black nylon number"; "this sweater is an all-wool number"

Offerverb

make available for sale; "The stores are offering specials on sweaters this week"

Refillnoun

a commercial product that refills a container with its appropriate contents; "he got a refill for his ball-point pen"; "he got a refill for his…

Releasenoun

merchandise issued for sale or public showing (especially a record or film); "a new release from the London Symphony Orchestra"

Secondnoun

merchandise that has imperfections; usually sold at a reduced price without the brand name

Shipmentnoun

goods carried by a large vehicle

Software packagenoun

merchandise consisting of a computer program that is offered for sale

Stocknoun

the merchandise that a shop has on hand; "they carried a vast inventory of hardware"; "they stopped selling in exact sizes in order to reduce in…

Billnoun

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

Broadsidenoun

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

Circularnoun

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

Commercialnoun

a commercially sponsored ad on radio or television

Fliernoun

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

Flyernoun

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

Handbillnoun

an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"

Teasernoun

an advertisement that offers something free in order to arouse customers' interest

Trailernoun

an advertisement consisting of short scenes from a motion picture that will appear in the near future

Leadernoun

a featured article of merchandise sold at a loss in order to draw customers

Classifiednoun

a short ad in a newspaper or magazine (usually in small print) and appearing along with other ads of the same type

Stuffernoun

an advertising circular that is enclosed with other material and (usually) sent by mail