Advertising and public relations
Advertising, campaigns, publicity, branding and public relations.
Areas within Advertising and public relations
Journalism
Reporting, sourcing, interviewing, editing and journalistic practice.
54 wordsNews media
News organisations, stories, headlines, broadcasts and news production.
58 wordsMass communication
Mass audiences, channels, messages and mediated communication.
79 wordsDigital media
Online publishing, digital platforms, multimedia and digital communication.
41 wordsSocial media
Social platforms, posts, engagement, creators, communities and networked communication.
66 wordsAdvertising and public relations
Advertising, campaigns, publicity, branding and public relations.
44 wordsFilm and television
Screen media, broadcasting, production, genres and audiovisual storytelling.
116 wordsAudiences and reception
Audiences, interpretation, engagement, consumption and media effects.
87 wordsMedia theory
Concepts used to analyse representation, mediation, ownership, ideology and media systems.
24 wordsCommunication theory
Messages, senders, receivers, channels, feedback and communication models.
72 words45 featured terms
The database can contain more terms than shown here; this page prioritises the strongest mappings.
a public promotion of some product or service
Advertnouna public promotion of some product or service
Advertisementnouna public promotion of some product or service
Advertisingnounthe business of drawing public attention to goods and services
Advertisingnouna public promotion of some product or service
Advertizementnouna public promotion of some product or service
Advertizingnouna public promotion of some product or service
Brandverbburn with a branding iron to indicate ownership; of animals
Campaignnouna series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of wo…
Causenouna series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of wo…
Crusadenouna series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of wo…
Dealingsnounmutual dealings or connections or communications among persons or groups
Drivenouna series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of wo…
Effortnouna series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of wo…
Marketingnounthe commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of ma…
Merchandisingnounthe business of drawing public attention to goods and services
Movementnouna series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of wo…
PRnouna promotion intended to create goodwill for a person or institution
Publicadjectivenot private; open to or concerning the people as a whole; "the public good"; "public libraries"; "public funds"; "public parks"; "a public scand…
Public relationsnouna promotion intended to create goodwill for a person or institution
Publicitynounthe quality of being open to public view; "the publicity of the court room"
Publicizingnounthe business of drawing public attention to goods and services
Relationsnounmutual dealings or connections or communications among persons or groups
Sponsorshipnounthe act of sponsoring (either officially or financially)
Billnounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Broadsheetnounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Broadsidenounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Candidacynounthe campaign of a candidate to be elected
Candidaturenounthe campaign of a candidate to be elected
Channelnouna way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or…
Circularnounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Commercialnouna commercially sponsored ad on radio or television
Consumerismnouna movement advocating greater protection of the interests of consumers
Electioneeringnounthe campaign of a candidate to be elected
Feminismnounthe movement aimed at equal rights for women
Fliernounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Flyernounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Handbillnounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Reformnouna campaign aimed to correct abuses or malpractices; "the reforms he proposed were too radical for the politicians"
Teasernounan advertisement that offers something free in order to arouse customers' interest
Throwawaynounan advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
Trailernounan advertisement consisting of short scenes from a motion picture that will appear in the near future
Warnouna concerted campaign to end something that is injurious; "the war on poverty"; "the war against crime"
Nationaladjectiveowned or maintained for the public by the national government; "national parks"
Openadjectiveopen to or in view of all; "an open protest"; "an open letter to the editor"