Strategy words earn their place when they sharpen a choice. This collection explains the difference between useful concepts and empty executive phrasing.
Strategy without jargon
Strategy vocabulary explained through real decisions, constraints and outcomes.
The amount and type of risk an organisation is willing to accept in pursuit of its objectives.
CommissionnounFormally authorise and fund a piece of work, research or service.
DetermineverbReach a decision or establish a fact after considering relevant evidence.
Diagnosev. t. & i.Identify the underlying cause of a problem rather than describing its visible symptoms.
RunwaynounThe period for which available money, capacity or another finite resource can sustain current activity.
ForecastverbEstimate a future value or condition using current evidence, assumptions and a stated method.
FrameverbDefine the boundaries and perspective through which a problem or choice will be considered.
ReconcileverbIdentify and resolve differences between records, assumptions or positions that should be consistent.
FeasibleadjectiveCapable of being done within the relevant practical constraints.
MaterialadjectiveImportant enough in size or consequence to affect a decision or reported position.
ScalableadjectiveAble to handle materially greater volume or scope without a comparable rise in effort or failure.
StrategicadjectiveConcerned with consequential choices about direction, priorities and resource allocation over time.
ViableadjectiveCapable of working successfully over the required period, not merely possible in principle.
CapabilitynounThe combined skills, processes, technology and organisation needed to perform an activity reliably.
ConstraintnounA limit that restricts available choices or achievable outcomes.
InterventionnounA deliberate action introduced to change an outcome or behaviour.
ScenarionounA coherent description of a possible future used to test decisions under uncertainty.
Trade-offnounA choice in which improving one desirable outcome requires accepting a cost or reduction elsewhere.
TrajectorynounThe direction and pattern of change over time, including where current momentum is leading.
VariancenounThe difference between an expected, planned or reference value and the observed result.
