Good framing does not manipulate the reader into one answer; it makes the real choice visible.
Framing a difficult decision
Phrases that expose alternatives, trade-offs, timing and the consequences of inaction.
Important because it is likely to produce significant downstream effects.
TransformativeadjectiveChanging the nature or capability of a system rather than making an incremental improvement.
Timelysuperl.Occurring at a point when the action or information is especially useful.
Focusedimp. & p. p.Concentrated on the few issues that matter most to the outcome.
OpportunitynounA circumstance that makes a beneficial action possible.
ConsensusnounA level of agreement sufficient for a group to support or accept a decision.
ReinforceverbStrengthen an existing belief, behaviour or message by adding consistent evidence or repetition.
EmphasiseverbGive deliberate prominence to a point so the audience recognises its importance.
HighlightnounDraw attention to a fact, contrast or implication that might otherwise be overlooked.
FrameverbPresent an issue through a particular organising perspective.
PositionnounPlace an idea, option or organisation in a particular relationship to alternatives.
PersuadeverbInfluence someone to accept a view or take an action through reasons, evidence, emotion or trust.
AdvocatenounActively support a position or interest and argue for its adoption.
ProtectverbPrevent harm, loss or deterioration to something valued.
StrengthenverbMake a system, argument, relationship or capability more effective or resilient.
UnlockverbRemove a barrier so a previously constrained benefit or capability becomes available.
