Evidence-led persuasion

Strong enough in evidence, relevance or appeal to command serious attention.

Worthy of belief because the source, evidence and reasoning can withstand scrutiny.

Producing a favourable effect for a defined person, group or objective.

Offering a relative advantage compared with another option or position.

Supported by repeated or sufficiently strong evidence in the context claimed.

Consistently dependable across repeated use or observation.

Regarded as dependable because of established behaviour, evidence or relationship.

Open about relevant evidence, assumptions, interests and decision logic.

Genuine in a way that matches the speaker’s actions, identity or experience.

Large or important enough to deserve attention in the context.

Large in amount, extent or importance.

Directs attention to relevant similarities or differences between options or outcomes.

Designed to allow meaningful participation or access across relevant groups.

Treating comparable cases consistently while recognising relevant differences.

Showing appropriate care for consequences, obligations and risks.

Worth attention or resources because the benefit or insight justifies the cost.

Producing enough benefit or learning to justify the effort, cost or risk.

A favourable effect an action or option creates for a defined objective or group.

The usefulness or benefit obtained relative to the resources, cost or alternatives involved.

Evidence sufficient to establish a proposition to the standard required in the context.

The quality of being believable because claims, behaviour and evidence are consistent.

Recognised expertise, responsibility or legitimacy that gives a source weight.

Show a claim through evidence, example or observable result.

Show a fact or principle with enough support that it can serve as a basis for further reasoning.

Advise a course of action because evidence and criteria support it.

Publicly or formally express support for an idea, person or product.

Provide reasons and evidence showing why a decision, claim or action is warranted.

Back up an important claim with evidence of sufficient quality and specificity.

Make a quantity, risk, burden or frequency smaller.

Promise that a specified result or condition will definitely occur.

In an easy-to-understand way; often misused to imply that a disputed conclusion is obvious.